What is the primary purpose of calculating vending machine revenue in the ARGUS analysis?

The primary purpose of calculating vending machine revenue in the ARGUS analysis is to estimate total revenue potential. This calculation is crucial because it helps in assessing how much income can be generated from the vending machines over a specific period. By analyzing the revenue potential, property managers and investors can make informed decisions regarding the feasibility of vending machine placement, evaluate expected returns, and strategize for maximizing profitability.

Estimating total revenue potential allows stakeholders to set realistic projections, which is vital for budgeting and financial planning. This insight can influence investment decisions, operational strategies, and overall property management effectiveness. In contrast to options that focus on pricing, maintenance costs, or comparisons with other revenue sources, the emphasis on estimating total revenue paints a clearer picture of the vending machine's contribution to overall financial performance.